Gestão cultural : perspectivas e desafios dos gestores culturais na indústria criativa

Abstract

The aim of this study is to understand the challenges and perspectives of cultural managers in the context of the creative industry in Aracaju/SE. This research is justified based on the idea that establishing a culture of management in cultural management becomes essential for better management of public policies that direct it and for knowing the current state of the profile of cultural managers in the municipality. By seeking to hear their difficulties and challenges in order to benefit society and the cultural sector in building local policies, the creative industry should be seen as a sector that generates opportunities and moves the economy through culture. Methodologically, this study is characterized as a quantitative-qualitative, exploratory, and descriptive research, which used the survey method through a questionnaire sent to cultural managers in Aracaju, whose development was based on three analysis variables and four indicators resulting in twenty-five questions. The data collected from the respondents were analyzed through content analysis and interpreted based on the literature used as a reference for this work. The obtained result presents a diversified profile of cultural managers regarding professionalization, indicating their difficulties and deficiencies in cultural management due to the absence of effective public policies, and pointing out opportunities for improvement in mobilizing cultural enterprises. As a contribution to practice, the results indicate a need to rethink the professional qualification of cultural managers. In terms of theory, this study demonstrates the necessity of better management in the public policies that guide it.