Marketing pessoal : a sua importância para os formandos de administração da UFS

Abstract

This paper aims to identify the importance of personal marketing for graduates of the Federal University of Sergipe. In order to identify the graduate profile, if there is the importance of the theory, and the techniques they use for their personal marketing. This research explored personal marketing, its techniques, and the profile of the business administration graduate. For this, a quantitative and exploratory research was carried out, where the research method to be adopted is the survey, the scientific method used was deductive, and the data collection instrument was the questionnaire. The results indicate that the vast majority of graduates recognize the importance of personal marketing and use more than one technique to develop their personal brand. However, some of the trainees have difficulty in applying the techniques studied. We conclude that personal marketing is an indispensable tool for the graduates of Administration at UFS, who are about to enter the job market, and can be an important differential in winning job opportunities and in developing a successful career. The research contributions include insights into effective personal marketing strategies and conducting an in-depth analysis of techniques. Identifying the importance and preferences of graduates regarding personal marketing. The result is a comprehensive and updated guide for future professionals who wish to develop their skills efficiently and effectively.