Valor relacional entre os atores da cadeia produtiva de leite do município de Nossa Senhora da Glória, Sergipe, como fator de competitividade e desenvolvimento

Abstract

The general objective of the research was to identify the elements from the relational value between the actors of the milk production chain of Nossa Senhora da Glória, Sergipe, in the possible generation of competitiveness and development, as well as if there is loyalty among the actors. To this end, it is configured as qualitative, classified as exploratory and descriptive, the single case study was used as a method, through fieldwork, with the questionnaire instrument from the semi-structured interview. The information obtained highlights the existence of the constructs in the relationships between the actors, therefore, trust is the most present element, while sharing is located as an intermediary and cooperation is not very present, if not absent in some relationships. Furthermore, loyalty is described as essential in this business network and is of considerable relevance. Therefore, competitiveness and development are likely to improve this network, as there is a need to work on cooperativism among its agents and greater donation to common objectives in order to strengthen the chain to face the dynamism of the local and regional dairy market.