Comportamento do consumidor em relação ao e-commerce cross border

Abstract

Cross border e-commerce, which can be defined as a product sales process for a consumer located in another country, is a constantly growing reality and a trend that continues to reach new e-commerce consumers. Thus, it is important to study and evaluate the behavior of these consumers regarding this purchase method. The objective of this research was to analyze the behavior of people in relation to purchases in cross border e-commerce in the State of Sergipe, identifying the profile, evaluating the aspects for the purchase motivation and the attributes taken into account to carry out these purchases, in addition to of the actions used by cross border companies to reach consumers and the most used foreign platform. To achieve the research objective, a quantitative and descriptive approach was adopted, non-probabilistic convenience sampling, and the survey research method, through a questionnaire with 161 responses.