Empreendedorismo feminino e a economia criativa : motivações e desafios das empreendedoras de um município sergipano

Abstract

The objective of this research is to ascertain the motivations and challenges experienced by female entrepreneurs in the creative economy sector of the "Sala dos Saberes e Fazeres" in São Cristóvão/SE. This study is justified by the increasing number of discussions on female entrepreneurship; however, few researches address the topic in the context of the creative economy. Methodologically, it is characterized as a qualitative research approach, utilizing focus group strategy, semi-structured interview technique, and systematic observation as data collection techniques. Two focus groups consisting of entrepreneurs from the "Sala dos Saberes e Fazeres" in São Cristóvão/SE were interviewed. Content analysis was used, interpreting facts based on the experiences and perspectives of the interviewed entrepreneurs. Thus, it was possible to understand the socioeconomic profile of the entrepreneurs, the work they perform in the context of the Creative Economy, the challenges these women face to undertake, and the improvements made for the marketing of the work produced. As a contribution, this work sought to understand how São Cristóvão entrepreneurs conduct their work within the creative economy and to stimulate new studies that address and explore new analysis categories, in order to serve as a research source for future works on these themes.