Inovação no modelo de negócio : um estudo com microempreendedores individuais

Abstract

Individual microentrepreneurs needed to adapt and improve their business in the face of the challenges posed by the COVID-19 pandemic. That said, this study's general objective is to understand which business model innovations were implemented by individual microentrepreneurs during the COVID-19 pandemic. Regarding the methodology, a qualitative and exploratory approach was used. To collect the data, an interview was carried out with 04 individual microentrepreneurs who reside in Sergipe. The data was analyzed with the aim of answering the research questions of this study. It was noticed from the results acquired that individual micro-entrepreneurs enter the business due to the influence of family members who are already in the sector or out of necessity. It was also found that people use innovation to better improve their business, whether in the product, in the process, in the form of delivery, as a way of seeking new ways of meeting customer needs. As a contribution, the study helps to better understand the innovations implemented by individual microentrepreneurs at the business model level.