Lorde e o “Te Ao Mārama” : cultura pop como forma de ativismo

Abstract

This article analyzes the release of Lorde's EP "Te Ao Mārama" as a case study to explore the dynamics of cultural industry (Adorno e Horkheimer, 1997), cultural appropriation (Edward Said, 2007), and “white savior complex” (Teju Cole,2012 e Robin DiAngelo, 2018) in contemporary music. By investigating the reactions and debates surrounding the project, it examines how the incorporation of elements from Māori culture in Lorde's music raises questions about authenticity, power, and representation. Through this critical analysis, the article seeks to shed light on the complexities and challenges faced at the intersection of culture, industry, and identity in contemporary music production, offering valuable insights for understanding cultural relations in present-day society. The study provides a significant contribution to understanding the interactions between culture, music, and identity, offering relevant insights for future research on the topic.