Empreendedorismo digital no Brasil : uma revisão sistemática da literatura nacional

Abstract

Objective: to identify the discussion in national literature regarding digital entrepreneurship in the period from 2019 to 2024. There are also the following specific objectives: Analyze research platforms on digital entrepreneurship in Brazilian literature; Identify trends in digital entrepreneurship; Describe the bibliometric analysis on the publication of digital entrepreneurship on research platforms; Propose an agenda for future research on digital entrepreneurship in Brazil. Methodology: This is a systematic literature review, with a qualitative, descriptive and exploratory approach. The bibliometric method was used to analyze and present the results. Main Results: During the preparation of this systematic review, it was observed that the most relevant studies on digital entrepreneurship were published between 2020 and 2024. Regarding the topics covered in entrepreneurship studies published in Brazil, the most frequent are, respectively: 1) definition, entrepreneurial behavior, consumer profile and entrepreneur skills; 2) digital entrepreneurship; 3) social entrepreneurship; 4) internationalization; 5) entrepreneurship and technologies; 6) social networks and entrepreneurship; and 7) entrepreneurial orientation. Theoretical and methodological contributions: The research helps entrepreneurs seek marketing strategies to reach new audiences, achieve the level of customer satisfaction and ensure loyalty through digital entrepreneurship and customer relationship management. It is recommended that companies maintain a feedback system on purchases made on digital platforms to better understand consumer behavior and what actions they should take to achieve a higher level of satisfaction.