O pacto da branquitude e a inviabilização da divulgação da campanha eleitoral da candidatura de Olívia Santana para a prefeitura de Salvador em 2020

Abstract

This research aims to analyze how the candidacy of the then candidate for mayor of the city of Salvador in 2020 was interfered with by whiteness in its dissemination on social media and websites. The main objective of the research is to understand how the pact of whiteness interfered in the process of disseminating the electoral candidacy of the aforementioned candidate. The specific objectives are: to identify possible mechanisms to prevent the dissemination of the candidacy of former mayoral candidate Olívia Santana; in addition, the research seeks to understand to what extent the speeches of the candidates in their electoral campaign on their social media brought elements of resistance and combat against sexism and racism within the electoral environment. The qualitative method is used in the research, in addition to discourse and content analysis techniques. Content analysis (Bardin, 2011) will be used to analyze the posts that covered the candidate's electoral campaign on its social networks in 2020. In addition, discourse analysis (Orlandi, 2012) will be used to analyze the candidate's speeches on its social networks during the campaign and understand to what extent it was committed to anti-racist and anti-sexist issues, as well as to analyze the comments on posts by possible opponents of the opposition or/and comments with signs of racism and sexism.