Do governo Bolsonaro ao pós-governo: a guerra cultural e sua continuidade na política brasileira (2018-2023)

Abstract

The article examines the continuity and evolution of the cultural war in Brazil from 2018 to 2023, focusing on its central role in contemporary politics, especially during and after Bolsonaro's administration. The cultural war is presented as a mechanism of social polarization, reinforced by digital communication and the legislative actions of Bolsonaro-aligned congressmen. The study identifies rhetorical and mobilization strategies that perpetuate social division and hinder democratic dialogue, turning public debate into an arena of ideological confrontation. Moreover, the text highlights the role of social media in spreading polarizing narratives and consolidating conservative identities. Finally, it emphasizes that the cultural war transcends Bolsonaro's tenure, representing an adaptive and long-term phenomenon with significant implications for democracy and social cohesion in Brazil.