Os Critérios de noticiabilidade na seleção de conteúdos na editoria de moda do site Vogue Brasil

Abstract

Fashion journalism is a journalistic segmentation that has its roots on women’s press, which is all press that has an agenda of subjects considered “women’s issues”. With all the transformations in modern society and changes of subjects of public interest, specific fashion editorial took place in shelves of printed magazines and culminated in the existence of popular fashion magazines. This work aims to identify and describe the newsworthiness criteria present in the fashion editorial of the website Vogue Brasil, digital adaptation of one of the most notorious magazines in the fashion industry. In order to complete this objective, concepts of journalism, fashion journalism, newsmaking, newsworthiness criteria and news-values were used as theorical basis for this research. The methodology adopted was content analysis and the research corpus is composed of 18 journalistic articles published in a period of nine days, between february 24 and march 4th of the year of 2025. The analysis of the material has concluded that the fashion editorial of Vogue Brasil produces a content based on news, reports and interviews mainly of celebrities. Furthermore, the magazine uses fashion journalism to encourage consumption in its reader audience, which is composed, mostly, of upper class adult women. The reserch provided evidence that confirms the hypothesis that besides using tradicional and specific news-values, as well as journalistic language, the content published in the fashion editorial of the Vogue Brasil website contains a type of journalism oriented towards consumption, linking it to fashion trends and celebrities that are characters of the journalistic articles and creating a thin line between journalism and advertising.