Vida Loka, Pt. 3 : como o fenômeno Racionais MC’s construiu sua imagem midiática

Abstract

This study investigates how the group Racionais MC’s constructed its media image throughout its history and how this process was influenced by mediatization. The research problem focuses on the relationship between the group and the media, analyzing how interaction with media discourse transformed its identity over time. The hypothesis that guides this investigation is that the group’s exposure to different communication formats and platforms resulted in a redefinition of its image, without, however, detracting from its critical and contestatory essence. The research adopts a qualitative approach, using the Case Study as the main methodology, as defined by Yin (2015), which emphasizes the importance of understanding phenomena in their real context. To this end, a content analysis of different materials will be carried out, such as interviews, reports, social networks and lyrics of the group’s songs, as well as interviews with experts. The study seeks to understand the complexities of this relationship between Racionais MC’s and the media, highlighting the impacts of mediatization on its history and cultural identity.