O poder do Fandom : uma análise semiótica entre os cartazes oficiais e as fanarts do filme “Deadpool & Wolverine”

Abstract

Participatory culture and the rise of cyberculture have transformed the interaction between fans and cultural products, creating new forms of engagement and expression. This study focuses on the universe of fanarts and the official posters of the film “Deadpool & Wolverine”, aiming to analyze how fans, through their visual creations, influence and take part in the promotion and reception of the work. The research explores how fanarts, created in dialogue with official materials, reflect the fans’ creative freedom in contrast to the commercial limitations of official posters. Methodologically, the study adopts an analytical approach based on semiotics, comparing official posters and fanarts sourced from digital platforms, with a focus on intertextuality, authorship, and cultural context. Thus, the research seeks to understand how these fans shape the visual and artistic discourse surrounding the work, contributing to the expansion of the film’s universe.