Turismo cinematográfico : a influência da cultura e arte cinematográfica da novela "Velho Chico" para o turismo de Sergipe

Abstract

This study examines the impact of the soap opera Velho Chico on film tourism in Sergipe, analyzing its role in promoting the destination and fostering regional socio-economic development. The research aims to understand how the media exposure of the soap opera contributed to cultural appreciation and increased tourist flow in locations such as Canindé de São Francisco. A qualitative approach was adopted, involving bibliographic review, documentary analysis, and interviews with tourism professionals. The findings indicate that the soap opera played a significant role in shaping the destination’s tourism image, encouraging investments in infrastructure and the creation of new businesses to accommodate visitors. Furthermore, it was observed that television narratives enhance tourism interest by constructing an imaginary that links natural and cultural landscapes to the storyline. However, challenges such as the need for continuous marketing strategies, professional training, and public investment emerged as crucial factors for the consolidation of film tourism in the region. The study highlights the importance of audiovisual productions as a tool for tourism and cultural development, demonstrating their potential to boost local economies and strengthen regional identity.