Atura ou surta : memorial descritivo

Abstract

Music videos have established themselves as an essential tool for artistic promotion, especially for independent creators. This work aims to document and analyze the creative and production process of the music video Atura ou Surta, a song performed by André Blves, with particular emphasis on its dual nature: as an autonomous artistic product and as a video that showcases the very process of creation and the artist's early trajectory. The methodology combines reflective practice in audiovisual production with a descriptive analysis of the production stages, aesthetic choices, and theoretical foundations that guided the work. The relevance of this study lies in technological democratization, which enables low-budget productions to gain space in the market, and in the format's potential to reveal the behind-the-scenes and the real context behind the music. It is concluded that the work, beyond its cultural value, functions as a strategic tool in identity building and launching music careers, capturing both the performance and the creative process behind it.