Captação de recursos para os programas de pós-graduação profissional stricto sensu: uma proposta para a Universidade Federal de Sergipe

Abstract

The research aimed to propose a Fundraising Manual for the Stricto Sensu Professional Graduate Programs (PPGPs) of the Federal University of Sergipe (UFS), based on legal regulations and good governance practices, in order to support institutional sustainability without compromising the free public education. The study is linked to the research line "Public Administration and Organizations" of the Graduate Program in Public Administration (PROFIAP), the research contributes to the strengthening of university governance and to the proposition of innovative practices in the financing of public higher education. The methodology addressed is qualitative, with a single and holistic case study design, with the units of analysis being the PPGPs of UFS. The Methodology was a qualitative study, of exploratory and descriptive nature, conducted through documentary analysis of norms, resolutions, institutional plans, reports and databases of partnerships registered by support foundations. The results revealed weaknesses in internal standardization, low integration among institutional actors, and absence of structured financing strategies. As a technical-technological product, a manual was prepared containing guidelines, flows, instruments and operational recommendations to guide fundraising by the PPGPs of UFS. The originality of the research lies in the integration of classical theoretical frameworks with contemporary challenges of university management, addressing a topic that is still little explored about the financing of professional programs in public institutions. Societal and management impacts include: proposing improvements in the internal management processes of PPGPs, by fostering more sustainable programs capable of responding to market and societal demands; scientific impact, by expanding debates on governance, innovation and financial sustainability in public administration. Finally, the proposal can be replicated in other public Higher Education Institutions, serving as a practical model of institutional innovation applied to fundraising.