Marketing na odontologia: como fazê-lo de forma ética

Abstract

The present work systematically analyzes the current literature that associates marketing with Dentistry, considering that, driven by historical facts, the population's way of consumption was modified, generating a need to create commercial strategies. In this context, marketing emerged. The dentist, as a service provider, must adapt to this new reality and know all marketing tools such as advertising, relationship and digital marketing, improve the server-consumer relationship and respect the Codes of Dental Ethics and Defense of the Consumer, with the aim of attracting and captivating consumers through creative processes.