Convergência de agile e design: um framework integrativo para eficiência, inovação e melhorias contínuas na experiência do usuário

Abstract

Agile is a software development framework that focuses on putting the customer first, prioritizing functional projects over comprehensive documentation, valuing active customer participation, and incorporating feedback through incremental deliveries. The goal is to provide a good user experience. However, research points to shortcomings in problem understanding and solution-finding in projects that adopt Agile. Therefore, its application in conjunction with other approaches is recommended to address these deficiencies. In this context, considering design management approaches as complementary methodologies can generate a valuable combination, integrating design, innovation, and technology. This research aims to create a framework model that integrates characteristics of Design Thinking and User-Centered Design, seeking to enhance the agile SCRUM development process. To this end, literature reviews were conducted on the proposed themes, as well as a systematic literature mapping to build the state of the art. A survey was also conducted with leaders, managers, and developers involved in agile development, in addition to analyzing the points of convergence between design management practices and Agile, forming the necessary basis for the conceptual design of the framework. Based on the findings, a data triangulation is proposed to obtain meaningful insights for the development model. Multidisciplinary frameworks provide a broader perspective for problem-solving; the adoption of such practices represents a significant advancement in the creation of software and products with strategic differentiation and a focus on solving feasible user problems.