Diplomacia cultural sul coreana : Hallyu Wave como estratégia de política externa

Abstract

South Korean pop music is a major global phenomenon, with its artists gaining enormous visibility both within South Korea and in other countries around the world. Likewise, the country’s television dramas are part of the phenomenon known as Hallyu Wave (the Korean Wave), which refers to the growing popularity of South Korea’s cultural industry since the 1990s. This study aims to contribute to existing discussions on South Korean cultural diplomacy, particularly regarding the use of Hallyu Wave as a foreign policy strategy. It seeks to reflect on the path this phenomenon has taken to achieve the recognition it currently enjoys from the South Korean government. Based on this perspective, the research raises the following question: how did South Korea developed a foreign policy strategy — in the form of cultural diplomacy — grounded in the advances of the Hallyu Wave?