As tecnologias na comunicação das pró-reitorias da Universidade Federal de Sergipe

Abstract

This study addresses the use of information and communication technologies in the internal communication of the pro-rectories at the Federal University of Sergipe. It is a case study with a qualitative and quantitative approach, of exploratory and descriptive nature. The objective was to analyze how digital technologies impact communication between secretaries and heads of pro-rectories, considering the tools used, perceptions of effectiveness, and challenges faced. Data were collected through a questionnaire applied to institutional staff. The results indicate that, although professionals have high qualifications and experience, they face difficulties related to technological infrastructure and adaptation to new tools. Asynchronous communication, such as email and messaging apps, predominates, while videoconferencing is rarely used. The study highlights the need for practical training, technical support, and standardization of communication channels. It contributes to understanding the digital competencies required in the context of public university management.