Hipersexualização do corpo feminino na cultura Pop 2000 : uma análise da HQ Guerra Civil e a influência midiática estadunidense

Abstract

The monograph aimed to analyze the relationship between the strengthening of hypersexualization experienced by women and the media influence of 2000s pop culture, using as a reference the comic book Civil War I (2007–2008), published by Marvel Comics and written by Mark Millar, Steve McNiven, Dexter Vines, and Morris Hollowell. In addition to highlighting the force of a specific historical period, the study sought to demonstrate an interconnection between U.S. cultural productions and the movement of sexualization and erasure of the feminine in Brazil, particularly at the moment when such works are mass-consumed and interpreted by their audiences. The investigation involved both qualitative and quantitative interpretation of the work, grounded in theoretical discussions on gender with Judith Butler, on power relations over female bodies and their importance to the system with Silvia Federici, and on the relationship between History and comics with José D’Assunção Barros. By bringing these perspectives together, the results revealed patterns of exclusion and objectification within the media landscape of the time, reinforced as a profitable product. Thus, the debate on gender objectification can be extended to popular cultural spaces, problematizing how such representations occur in comic books.