De moradia a mercadoria: produção imobiliária e Airbnb no bairro Atalaia em Aracaju/SE

Abstract

The advent of Information and Communication Technologies (ICTs) has reconfigured urban dynamics. From the 2000s onwards, companies in the sharing economy, such as Uber and Airbnb, emerged, guided by the discourse of sharing. However, the phenomenon goes beyond collaborative rhetoric, configuring itself as an expression of platform capitalism: a restructuring of the capitalist system in search of new forms of accumulation. The rise of Airbnb has generated controversy due to economic, social, legal, and urban externalities, such as its impact on the long-term rental market and its direct influence on the typology of new developments. The emergence of a real estate niche focused exclusively on investment and profitability throughtemporary rentals is noticeable, to the detriment of the social function of housing. This research addresses how the supply of properties via Airbnb has impacted real estate production in the Atalaia neighborhood of Aracaju/SE. The overall objective is to analyze the impacts of the sharing economy, focusing on the Airbnb platform, on real estate production in the Atalaia neighborhood of Aracaju/SE. To this end, literature review was conducted, data was collected from Airbnb and AirDNA, information on licensed real estate developments was consulted with the Municipal Government, and research was carried out by CEPUR-DAU/UFS, in addition to complementary online surveys. However, it was found that, from 2023 onwards, a new housing typology emerged in the neighborhood: one-bedroom apartments and/or studios, previously absent from traditional real estate production. These units are conceived as financial assets for short-term rentals, coexisting with apartments built for residential use.