Bastidores da cena k-pop : esforço, disciplina e lazer entre grupos k-covers e lojinhas em Aracaju-SE

Abstract

K-pop is a musical and cultural phenomenon that, in recent years, has spread around the world. Originating from South Korea, this music style stands out for combining elements from various musical genres, accompanied by stylized visuals and elaborate choreographies that catch the attention of young people who are fascinated by K-pop. In this way, this work aimed to analyze K-pop as youth culture in the city of Aracaju-SE and highlights one of the most common practices within the K-popper community, which is k-cover dance. Furthermore, it presents the journey of k-poppers who found a way to supplement their income by creating stores for selling K-pop collectible merchandise. It was found that consuming K-pop helps in discovering new potential that may allow these young people to become professionals. It is concluded that K-pop is not limited to just being a music genre, but, with its organized fanbases, it becomes a tool to promote social interaction in physical places and, especially, in virtual spaces, and helps in identity building.