O Endomarketing como fator motivacional : uma abordagem na rede hoteleira em Aracaju - SE

Abstract

The endomarketing is the set of actions developed by the organizations, whether public or private, aimed at investments aimed at the training and well-being of employees in the work environment. In view of the many ways in which endomarketing can be introduced in companies, the most important are the programs aimed at the growth between career levels, training and good internal communication, so as to unite the organizational levels, offering them the security and necessary information for the development of its activities. This work aims to analyze the actions of endomarketing focused on organizational motivation, considering the need for this factor to the success of organizations, especially when analyzing the challenges of corporate survival in the current market scenario. The research is characterized as descriptive and explanatory, using the Survey method to obtain the data needed for the research results. Questionnaires composed of closed and objective questions were applied among employees of companies that make up the hotel chain of Sergipe, which were selected through a statistical sample. Through the results obtained after the analysis of the collected data, it was possible to perceive the importance of treating the employee as the first customer of the organization, so that its satisfaction brings benefits to both parties, through the application of programs aimed at endomarketing.