The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification"

Ferreira, Raquel Marques Carriço

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Campo DC	Valor	Idioma
dc.contributor.author	Ferreira, Raquel Marques Carriço	-
dc.date.accessioned	2018-07-18T18:54:46Z	-
dc.date.available	2018-07-18T18:54:46Z	-
dc.date.issued	2013-05	-
dc.identifier.citation	FERREIRA, R. M. C. The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification". In: ANNUAL INTERNATIONAL CONFERENCE ON COMMUNICATION AND MASS MEDIA, 11., 2013, Athens. Anais eletrônicos... Athens: ATINER, 2013. Disponível em: <http://www.atiner.gr/papers/MED2013-0655.pdf>. Acesso em: 18 jul. 2018.	pt_BR
dc.identifier.issn	2241-2891	-
dc.identifier.uri	http://ri.ufs.br/jspui/handle/riufs/8635	-
dc.language	eng	pt_BR
dc.publisher	Athens Institute for Education and Research (ATINER)	pt_BR
dc.relation.ispartof	11th Annual International Conference on Communication and Mass Media	pt_BR
dc.subject	Uses and gratifications	eng
dc.subject	Values of media gratification	eng
dc.subject	Audience	eng
dc.subject	Media	eng
dc.subject	Usos e gratificações	por
dc.title	The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification"	pt_BR
dc.type	Trabalhos em Eventos	pt_BR
dc.identifier.license	All rights reserved. Reproduction is allowed for non-commercial purposes if the source is fully acknowledged.	pt_BR
dc.description.resumo	The Uses and Gratifications approach has an influential tradition in research on audience, putting as a focus of study the reasons that lead receivers to expose themselves to different media and communication contents. The basic assumption of this proposition is that, through the experiences and reflections of media and content, audience members relate which of these are most rewarding, proceeding subsequently to the exposure to these media. In fact, the U&G paradigm has expanded to such an extent that one can not speak of a theory of U&G, but rather, of a scheme of multiple theories. The purpose of this article is to establish the "state of art" of this important approach, demonstrating its major historical points. Additionally, it also aims to make readers aware of the description of the main stages that mark the six most prominent categories of this research aligned to the U&G model; (1) the social and psychological origins of media gratifications; (2) the approach of the expectation value; (3) the audience activity; (4) gratifications and media consumption; (5) gratifications sought and obtained and (6) gratification and media effects; highlighting the results of an investigative study (qualitativeinterpretative) completed in 2011, approached according to the Grounded Theory that aligns with the approach of the "expectation value of the gratifications", one of the most important theoretical strategies integrated with U&G.	pt_BR
dc.description.local	Athens, Greece	pt_BR
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