O poder da informação na internet : uma análise de uso do marketing digital nos blogs da ciência da informação

Abstract

In this scientific study its find brief background about the internet, Information Science and Marketing in the Web context, for proper contextualization. It aims to qualify the impact of using blogs for spread information, from the questioning of whether the Information Science blogs follow the standard models proposed by previous authors. Willful to know their quality to recognize the relevance of the communicatory content posted by them, it was identified the Information Architecture applied, the maps of the blogs to see if there is a pattern between them and was checked if they are using Digital Marketing skills to reach the audience, by analyses their content in available social medias. This study appropriate by qualitative and quantitative methods, with a sample in the Information Science blogosphere, and fomented in academy with the main authors on the subjects approached. The results found bellow were imparted in an unbiased way according to the methodology requested. The needed parameters were verified so that the analysis could be done and was imply that the blogosphere is well served in the Information Science area, but there is still much to be improved