Identidade masculina na mídia : análise discursiva de capas da revista Men’s Health

Abstract

Through the use of language that man connects with the world around him, his consciousness is shaped and his subjectivity is externalized so that it is necessary, the individual must be inserted in a society. This paper aims to understand how discourses present in the media act as formations of identities. The corpus consisted of covers of Men's Health magazine, seven editions were used, six of which were published in 2017 and one in 2018. Through the analysis of the covers, we intend to draw a profile of the man built by the media and their influence on society. To reach these proposed objectives the work is divided into three parts. In the first part, a bibliographical review will be presented on the theme presented, with the main theorist Michel Pêcheux and other research theorists such as Eni P. Orlandi (2002) and José Luiz Fiorin (2005). The second section corresponds to the methodology, explained by the theory of AD presented by Eni Orlandi in his work: Discourse Analysis, principles and procedures. And finally the third part will cover the analysis of selected covers of the men's magazine Men's Health. The chosen covers are new publications ensuring a current perspective of the topic discussed. The concepts and notes of Discourse Analysis for comprehension and analysis of statements will be used, verifying the language used its structure, which meanings were evoked and the strategies of persuasion. We will also analyze the discourses and ideologies present in these layers.