História de vida de empreendedores seniores : fatores condicionantes para a criação de negócios

Abstract

The main of this research is to understand the conditioning factors that lead the entrepreneur with 55 years of age or more to create his own business in Sergipe. This study is justified by the fact that the studies on the subject are relatively recent, so it was seen the need to deepen the theme to contribute to the creation of public policies and improve the visibility of this age group in the market. This study is characterized as a qualitative research and used the semi-structured interview strategy as a data collection technique. 3 people were interviewed aged 56, 59 and 70 years from the city of Aracaju-SE. The elaboration of the interview script was defined from three analytical categories and eighteen elements of analysis. In view of the data collected, we used the analysis of the narrative and life history in which the reports were presented from the experiences of entrepreneurship of the interviewees and based on the literature used as a reference for this work. Thus, it was possible to know the socioeconomic profile, the individual and interpersonal factors that led senior entrepreneurs to open their own business, as well as the main difficulties to succeed in the market.