Ensino-aprendizagem em administração e a criatividade : a experiência dos estudantes de uma universidade pública

Abstract

This research aimed to comprehend creativity and its teaching-learning process, seeking to understand and discuss how creativity can be rethought and inserted in the context of graduation in Business Management at the Federal University of Sergipe. This study is justified by the fact that there are few studies relating creativity and teaching in Administration. This research was based on the perceptions of graduating students, because they had a broader view of the course. Methodologically, this study is characterized as a quanti-quali approach research, through a Survey and the data collection took place through the consultation of documents and the structured questionnaire. The questionnaire was prepared based on the literature on teachinglearning in Management and creativity, whose elaboration was based on the literature, in which indicators, variables and analysis elements were created. The data collected from the respondents were analyzed through content analysis. From the results obtained, it was possible to know the perceptions of the students about how the exercise of creativity in the Business Administration course occurs and to understand the difficulties encountered in the development of creativity as a skill. Thus, students understand that there is a need to improve the teaching-learning of the course in order to develop creativity in students.