Masculinidade(s) em Felipe Neto : como estamos ensinando os meninos a serem homens

Abstract

This research aims to understand the expressions of masculinity in the corpus composed by narratives selected from the channel of the youtuber Felipe Neto, in the past two years. We have considered as a premise the plurality of the “manners to be man” and that this process of building gender identities involves the notion of power relations. In this empirical path, we have focused on the six videos with more views in the channel and other six previously selected regarding their subject centered on gender issues. Therefore, we have found in the propositions of Bordwell and Thompson (2008) an interesting methodological source to understand the meanings of the narratives, and furthermore, identifying their nature and content. Among the results, we point ambivalent discourses in normative behaviors presented in the most seen videos and expressions of a more emphatic masculinity in other narratives. We highlight that, strategically, the elements of hegemonic masculinity expressed in the corpus, even after a supposed change in attitude, guarantee to the youtuber the presence of followers who share those ideas regarding masculinity.