O uso de incubadoras e escritórios de coworking para o desenvolvimento de novos negócios na percepção de empreendedores sergipanos

Abstract

Entrepreneurs to launch new businesses can use traditional strategies to act in a desired market, as searching for finance, renting space, hiring new people, and others. However, there are organizations that have been supporting business ideas for decades, and exists a new work-environment model that can help with collaboration and creativity, therefore with the ability to support entrepreneurs. This paper has the goal to expose single and common characteristics within the experience of using business incubators and coworking spaces and how those aspects can influence business development by the eyes of Sergipe’s entrepreneurial class. To achieve that goal this paper uses cases of study. As researching strategy it was used semi-structured interviews with a business incubator manager, a coworking space manager and two users of each organization. Beyond that, it was collected data from different sources like documents and websites to cooperate with data extract from local observation. Cross-evidence method was used to analyze all data collected in addition, cross-case method was applied to compare both cases. After the final analysis, it was found in the local business incubator experience managerial and networking support were more relevant than any other type. Secondly, in the coworking space experience, collaboration between users and possible network increase were discovered to be more relevant. Finally, when compared business incubator and coworking space experiences, it was found that services provide within each structure and the possibility of network increase as common characteristics between both models