Mediação de leitura através dos Instagrans literários

Abstract

On social media, people seek to connect with others who share their same interests. Today, with the advancements of Information and Communication Technologies, it is possible to find various social media plataforms for readers. Literary Instagrams, or bookstagrams, are profiles created on the Instagram plataform with the purpose of sharing books, connecting people with similar literary tastes, and to create a community of readers. As such, the general objective of this research was to analyze the contribution of literary profiles on Instagram as reading mediators. Among the specific objectives are to characterize the forms of reading mediation and the role of the librarian as reading mediator; to understand the use of social media to encourage reading; to contextualize the bookstagram space and analyze these profiles and their interactions with their followers. As for the methodology, this is a descriptive research with a qualitative and quantitative approach. As a tool for data collection, electronic questionaries were applied in order to analyze the interaction of literary profiles with their followers, in addition to their personal perceptions of these moderators in relation to how they mediate reading. In conclusion, bookstagrams actively contribute to the mediation of reading through the tools used for the creation of content, and readers acting as their own mediators.