Aceitação sensorial de produtos lácteos pelo público infantil do município de Nossa Senhora da Glória-SE

Abstract

In the food sector, the sensorial quality is of great importance for evaluating the market acceptability and product quality. In the sensorial evaluation it is possible to carry out tests with diverse publics including children, young people and adults. When performed by children, it can provide useful product information if appropriate methods and protocols are employed. This work aimed to evaluate the sensorial acceptance of dairy products of different brands by the children's public of the municipality of Nossa Senhora da Glória. The analysis was conducted by 30 children, aged between 9 and 15 years, who attended the 5th year of elementary school in a state school located in the municipality. The analyzes were performed using the global acceptance test, with a five point hedonic scale, which ranged from very poor to very good. We evaluated three different trademarks of two types of dairy derivatives, specifically strawberry flavored yogurt and chocolate flavored milk drink. Based on the information collected, 53% of the participants were female and 47% were male, with a greater participation (76%) in the 10-year age group. The results showed that the brands of the chocolate flavored milk drink obtained a homogeneity in the concepts evaluated, according to the concepts good and very good, however the sample B obtained a greater acceptance in relation to the others in the preference question. The yogurt brands identified as A and C were well accepted with respect to good and very good concepts and, according to preference, the results point to a similarity between these samples. The commercial samples analyzed showed good acceptance in relation to the overall acceptance and preference, but did not differ significantly among themselves at the 5% level according to the Tukey test. In this way, the brands seek to launch products in the market that do not present sensorial difference in relation to the competing brands, which suggests that these products present formulations very similar to each other. This type of market strategy is associated with the strengthening of new brands, which tend to develop products similar to those already offered by traditional brands.