Diagnóstico do uso do instagram por empresas do setor lácteo de Nossa Senhora da Glória/SE

Abstract

With the advances and innovations of Technologies, the digital space is growing more and more, with this people are more connected and receiving information all the time, mainly through social networks. As a way to keep up with this technological pace, most companies are looking to make use of instagram to promote the brand, through marketing cand create a bond with their customers. From this, this work aimed to carry out a survey of how companies in the dairy sector located in Nossa Senhora da Glória / SE, were making use of Instagram. As for the research methodology, it was characterized as qualitative, carrying out a bibliographic study and data collection via Netnography. Resources such as story, feed, reels, highlights, tags and number of followers of three profiles were also observed, a survey of the content posted by each one was also carried out. This observation was performed online for a period of 20 consecutive days. In the results, it was observed that profile "C" promoted less interaction than profiles "A" and "B", it was possible to visualize the particularities and similarities in the content posted by the profiles and gains of followers of both, with emphasis on the profile "A". In the end, it is possible to understand about the relevance and importance of companies using social media such as Instagram to bring information about their products, promote their brands and reach more people.