Search engine optimization: análise dos critérios de buscas dos museus de Laranjeiras (SE)

Abstract

This article seeks to understand the Internet as a support in the dissemination of information and knowledge about museum practices through digital platforms and social networks that can expand museum activities, promoting greater interactivity and approach to the public, which must be used as a tool in marketing. Therefore, the data in this research are presented qualitatively. The methodology used was the analytical exploratory study of the use of digital platforms such as TripAdvisor, Museusbr, Wikipedia, and Google and social media such as Instagram and Facebook in the dissemination of the five museums of Laranjeiras (SE) and how they can contribute to attracting or distancing visitors. For this purpose, a literature review of information about institutions from the city of Laranjeiras, which can only be found on the Internet, was made in order to study the available information and its quantity in this environment.