O papel do audiovisual e das mídias sociais na difusão e popularização da arqueologia: o estudo de caso do PROARQ audiovisual

Abstract

This article addresses the use of audiovisual and social media in the dissemination and popularization of Archeology, through the case study of Projeto Proarq Audiovisual. The objective is to understand the possibilities and challenges of scientific communication in academic Archaeology, highlighting the role of audiovisual language and social media in the transmission of accurate and reliable information about Brazilian Archeology. The study underscores the importance of improving scientific communication practices and promoting a public scientific culture. Projeto Proarq Audiovisual, by using videos and social media, sought to establish a direct dialogue with the public interested in Archaeology. The article contributes to a better understanding of scientific dissemination in Archeology and proposes the integrated use of audiovisual and social media as effective strategies for the dissemination of archaeological knowledge.