Desvendando a propriedade intelectual : um guia para os estudantes de comunicação

Abstract

Intellectual Property is a part of a set of laws and legal rules that guide the protection of each and every creation provided from the human intellect, regulating access and restriction of its use. This present work attempts to disseminate and encourage the use of that knowledge amongst the Advertising Students at the Federal University of Sergipe, through the publication of the student guide “Unveiling Intellectual Property: The guide for Communication Students”, with a simple and attractive approach. The idealization of this project took place through personal academic experiences, and for the theoretic elaboration, the 3-Staged Deployment Method, based on Flávio Anthero was applied, increasing approaches such as Bibliographic Survey and Exploratory Research. The final product opens up possibilities for future developments.