A viabilidade do treinamento dos vendedores, como educação corporativa na comercial de bebidas sergipanas – CBS em Itabaiana – SE

Abstract

Administration and people are essential elements in organizations and to develop these two elements, continuous learning processes are necessary, always identifying needs and creating more and more knowledge. Defining what it is to create knowledge and how to disseminate it in organizations is the role of the human resources sector. Thus, this research aims to analyze the feasibility of training as corporate education at Comercial de Bebidas Sergipanas, according to the types of training, application methods in terms of time, place and frequency. To find the results, a quantitative research was used as a means, where questionnaires were used to collect data and then graphs prepared by Google® Forms® for statistical analysis. From this perspective, the types of training used by the company were identified, which are integration programs, technical training, team training, leadership, coaching route, morning meeting, engagement meeting and lectures. These trainings are applied at different frequencies according to each objective and applied both in the workplace itself, in the company, but outside the workplace, as well as outside the company. the sellers also confirmed that the company is concerned not only with the learning process, but also with the perception of the sellers and is always raising new needs in order to be able to improve it even more. Therefore, the feasibility of training as a corporate education of salespeople can be concluded based on the methods, forms of application of training and perception of the salespeople.