O jogo dos fandoms : afeto e performance digital dos fãs de “Game of Thrones”

Abstract

Postmodernity and cyberculture have redefined interpersonal relationships and interaction with the media, especially television, which stands out for its digitization and profound transformations in its programming. With the rise of cyberspace, fan groups have found in it a fundamental platform for communication and organization. Fan culture, part of participatory culture, has expanded and gained prominence in various entertainment sectors, particularly television. In this context, the series "Game of Thrones" emerges as one of the greatest contemporary phenomena in pop culture. This study aims to explore the dynamics of affection and digital performance in the fan culture of "Game of Thrones". The objective is to understand how fans, by actively participating in the production of digital content, influence the engagement of others and contribute to the formation of a fan culture around the series. To achieve this goal, we conducted a two-stage research: a quantitative approach, through questionnaires applied to series viewers, and a qualitative approach, through detailed interviews with engaged fans.