A transformação digital já é realidade nas empresas : um estudo em organizações de marketing digital de Itabaiana/SE

Abstract

Technology is increasingly present in society's daily lives, which has required companies to keep up with the technological innovations brought about by Digital Transformation. This work aimed to analyze the presence of Digital Transformation elements in Digital Marketing companies in Itabaiana/SE. To achieve the proposed objective, a qualitative research approach was adopted, of an exploratory nature, in which data was collected, in which a semi-structured script was used. The work was developed based on a particular case study with three company research units specialized in Digital Marketing, located in the city of Itabaiana/SE. As a main result, it was realized that digital transformation is the possibility of improving business that the use of its elements makes companies advance in the customer experience and achieve better results. Regarding the presence of these elements in organizations, it was found that there is an elevated level of knowledge and its application, which can conclude that they have the digital mindset.