A ideologia neoliberal global nas políticas públicas de turismo do Brasil e do estado de Sergipe

Abstract

Pragmatically and ideologically, tourism is a broad and complex social phenomenon, since it is conditioned by a number of factors and by the hidden economic, social and political spheres of modern and contemporary society. At the heart of the logic of capital, tourism is understood as an economic activity that has gradually become attractive due to the profitability obtained through the increasing generation of wealth it provides, thus distancing it from the notion of a social phenomenon and practice. As a result, the activity was transmuted at the end of the 20th century, when neoliberalism emerged, into a sector, business, policy, phenomenon and market that reproduced the hegemonic ideology in the era of globalization and financial capitalism. Thus, in the era of neoliberalism and financialized globalization, tourism is presented by the hegemonic agents of the market as a means of exercising the accumulation of capital based on the processes of reproduction and exacerbation of the stimulus to the consumption of places, so as to cooperate significantly in restoring the vitality of capitalism when it achieves successful rates of economic growth. In view of this, this study aims to critically address the directions given to Brazilian tourism, based on the objective of analyzing how global neoliberal ideology influences, is contained and reproduced both in terms of national public tourism policy and at the state level, specifically in the case of the state of Sergipe. Methodologically, the study is based on qualitative research, the method based on the critical theory paradigm, deductive reasoning method, exploratory research associated with bibliographic research and documentary research, adopting the content analysis technique. With this, it became possible to ascertain the strong influence, interference and dominance of neoliberal postulates discursively in the policies achieved for the development of tourism at national and state level, demonstrating that the activity is being appropriated, in short, by the interests of circulation, reproduction and accumulation of globalized neoliberal capital. Given this scenario, it can be concluded that it is only by critically understanding the paradigmatic machinery of the totality in which tourism is inserted, influencing and being influenced, that it becomes possible to devise and architect new ideologies that pragmatically aim to overcome the perversities that surround and are contained at the heart of the activity and that significantly impoverish it in terms of its possible meanings and amplitudes as a social practice.