Profissionalização dos partidos, mídias digitais e política em Sergipe

Abstract

The present study covers professionals who manage digital social media in political parties with an emphasis on the relationship between their uses and the work of these professionals, whether in the use of websites or digital social media such as Instagram, Youtube, TikTotk, Facebook, among others. In Sergipe, who uses ICTs the most? Left or right? How important is it to have a profile in these media? Who is responsible for publishing party profiles? What is your social origin? How did you join the directory? What is your educational/professional background? What is the difference in the work of these responsible during the electoral period and in ordinary periods? What functions do these professionals perform? Here we return to a dimension little seen in studies on the processes of professionalization of political activity, since most studies focus only on professional politicians who held or hold elected positions in the executive and legislative spheres, and the study also extends to this the use of social media by professional politicians holding mandates to the detriment of parties.