Estratégias de poder e comunicação política nas mídias: a dinâmica digital dos congressistas sergipanos

Abstract

This article examines the use of digital social media as political communication tools by Sergipe's congress members during the exercise of their mandates. It was developed based on a final undergraduate project. The research starts from the understanding that communication is an essential element of politics and that digital media facilitate closer interaction between representatives and constituents, altering practices of representation. Through a literature review, field research involving digital ethnography and content analysis, and ethnographic interviews, the study sought to understand the dynamics of digital political communication within the legislative branch. The results indicate that the digital political communication of Sergipe's congress members follows a logic of "permanent campaigning" (Gomes, 2004), characterized by personalistic strategies focused on direct proximity to the electorate and showcasing the politician's ability to channel resources to the population, often at the expense of party agendas or mobilization content.