A fabricação do Coach : um estudo de caso sobre a trajetória profissional de Paulo Vieira

Abstract

The sociology of professional groups has undergone transformations in its paradigms, adapting to contemporary configurations of time and space. These changes aim to understand the dynamics of professional socialization in its objective and subjective dimensions, highlighting the centrality of the unity of the social being. In this context, this paper examines the resources, skills, knowledge, and beliefs associated with the conditions of access, practice, and ascension in the field of coaching, also considering its weaknesses in terms of institutionalization and professionalization. Through the case study of Paulo Vieira’s career, the dynamics that underpin the processes of integration, belonging, and development in this activity are explored. The analysis of his biography allows for an understanding of both the structural aspects that organize the practices and the subjective ways of absorbing these influences. The research emphasizes the central factors that shape this occupation, highlighting its flexible and subjective dynamics. Aligned with neoliberalism principles, coaching encourages the adoption of a way of thinking that impacts the social body by prioritizing values such as autonomy, freedom, and individuality. Investigating the economic and political contexts that enabled the emergence of this activity is essential to understanding its relevance and growth in today’s society.