Utilização da rede social Instagram para divulgação científica em Ictiologia: relato de experiência

Abstract

Social media has a significant power to disseminate information to the entire population. The research work of the Ichthyology Laboratory of the Federal University of Sergipe, in partnership with the Fisheries Research group of the Institute OKEANOS of the University of the Azores, aimed to develop scientific outreach actions using the social media Instagram, which focused on presenting the importance of scientific knowledge to society. This study discusses the importance of Instagram for science communication in fisheries biology by using metrics to identify the reach and impact of disseminated information. The study was carried out between 2021 and 2022, reaching a diverse audience, including scientific and non-scientific communities, and resulted in a 25% increase in followers after publishing the 20 posts of educational content and commemorative dates. After analyzing Instagram metrics, the publications resulted in 8,020 accounts reached, 1,297 likes, and 340 shares. Informal publications and posts showing images and videos result in greater engagement with the audience. Finally, this research reinforces the importance of science outreach for social inclusion and environmental awareness.