A Reinvenção do cangaceiro contemporâneo em Cangaço novo

Abstract

This article addresses the contemporary representation of the “cangaceiro” in the series Cangaço novo (2023), analyzing how this archetype was built and reinterpreted in the Brazilian imaginary. The objective of the study is to understand how the image of the “cangaceiro” has been transformed over time and how this change reflects narrative disputes about the Brazilian Northeast. The methodology adopted involves the analysis of film and television productions that portray the “cangaceiro”, with a focus on the series. The research is based on concepts of archetypes, cultural identity, and regionalization of audiovisual production. The main discoveries indicate that the series reinterprets this archetype by including new perspectives on the “sertanejo” identity and its contemporary struggles. The article contributes to the theoretical development of cultural identity and collective memory, engaging with debates on regional representation in Brazilian audiovisual media. In conclusion, it is highlighted that the reinterpretation of the “cangaceiro” in the media reflects social and political changes, becoming a space of symbolic dispute over the Brazilian Northeast.