Jornalismo sergipano no Instagram : uma análise das produções autorais dos portais A8 Sergipe, Fan F1 e Itnet

Abstract

This final course work sought to analyze the authorial productions published on Instagram, through the short video resource Reels, by the Sergipe portals A8 Sergipe, Portal Fan F1 and portal Itnet. Since the study on the Sergipe activity on social media platforms is incipient, this work is justified as a way to understand how the region's newsrooms make use of them. Therefore, the objective is to understand how the journalistic media produces this type of content and whether it adapts to the platform's languages, in addition to pointing out how this product can be an important investment point for these companies. Therefore, the theoretical path undertaken seeks to understand the configurations resulting from journalistic convergence, the arrival of the internet and mobile devices that boosted the exchange of information on digital social media platforms, popularly known as social networks. Regarding the methodology, an exploratory research was developed using the cartographic method. Through the analysis, it was observed that the Sergipe portals present an evolution in the vision of the role of Instagram in the dissemination of information, moving from a perspective of a mere showcase of native content to that of a means of journalistic production with its own languages.