Comunicação política digital : um estudo sobre a utilização das mídias sociais digitais por congressistas sergipanos

Abstract

The study of the political use of digital social media is a topic that has been highlighted in contemporary social sciences, especially in political science. The general objective of this research is to understand how Sergipe's congressmen who stand out most on digital social media use these spaces to communicate with citizens during non-electoral periods. For this purpose, a bibliographical research was carried out that gave rise to the theoretical foundation of the work, a field research involving digital ethnography and content analysis and, lastly, ethnographic interviews, with the aim of understand the digital political communication of Sergipe congressmen in non-electoral periods. The main results of the research show that politicians from the Sergipe legislature tend to use digital social media as a way of propagating their benefits, disregarding posts with a more mobilizing bias; in addition to focusing on more personalized content, investing more in personal capital rather than delegated capital. The conclusion of the research was that the use of digital social media by politicians results in communication that follows an endless election logic, where politicians not only govern or legislate, but do so as if they were campaigning all the time.