A importância do marketing odontológico: revisão de literatura

Abstract

Dentistry has evolved, the labor market has undergone great transformations, and Marketing has emerged with a high importance in the function of establishing and strengthening the patient/professional relationship. Far beyond a simple distribution of printed materials, marketing encompasses a whole brand of value to the service provided. This study has a variety of literature review on the impact of marketing in dentistry, approach methods and strategies applied and the ethical aspects inherent to these practices. Therefore articles were consulted on The Latin American and Caribbean Literature in Health Sciences (LILACS), the Scientific Electronic Library Online (SciELO), the US National of Medicine (PUBMED), scientific journals and books. In fact there is evidence that the use of marketing by the Professional is critical to the career success of the dental surgeon or a company. But it is extremely important that Marketing follow ethical rules and knowledge of laws.