Planejamento estratégico : proposta de implementação para uma Empresa de Pequeno Porte, varejista e atacadista do ramo de bicicletas

Abstract

Given the constant changes in the market, small businesses need to be well-prepared, making strategic planning essential. Thus, this study presents an intervention proposal for a small wholesale and retail bicycle shop. The objective is to identify the company’s operational, administrative, and strategic challenges, proposing solutions aimed at the sustainable growth of the business. The methodology includes market analysis, organizational diagnosis, data collection and interviews with the company’s manager. Through the study, critical areas such as financial management, marketing strategies, inventory control, the absence of an action plan, and other issues were identified. As intervention measures, actions such as implementing a structured and documented action plan, strengthening digital presence, optimizing logistical processes, and training the team are proposed. It is expected that, by applying the suggested strategies, the company will improve its competitiveness, retain customers, and increase its market share. This study reinforces the importance of innovation and strategic planning for small businesses in the sector, contributing to the development of the enterprise. Furthermore, it is concluded that this research contributed to the academic learning process, as it allowed for an in-depth study of the topic, focusing on its practical application in a small business.